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Case studies

Case 07

6 → 50

clinics today, on an AI platform ready for 50

Before
Each clinic run its own way
After
The whole network on one dashboard, with AI

Myo Hub

The AI management platform that gives the franchise full visibility of the network

Each unit's operations, team, patients, leads, sessions and rewards in one system, with an AI assistant for the network manager.

  • Healthcare
  • AI management platform
Team
4 people

Results

Myo Clinic is a network of physiotherapy and clinical exercise clinics expanding through franchising: six units today, fifty as the goal. To grow without losing control, the network manager needed to see each clinic in real time, with the same processes and the same indicators in all of them. Agiliz built the Myo Hub, the network's internal management platform, with integrated artificial intelligence and connected to the certified invoicing software the clinics already use.

Client
Grupo Myo Clinic
Sector
Healthcare, physiotherapy and clinical exercise, franchising
Technologies
Custom web application, Agiliz CRM, Sport Studio API and webhooks, AI assistant over the network's data and procedures
Duration
In production, delivered in sprints since July 2026
Team
David Esposito, Guilherme Ferreira, Lourenço Barros, Rui Pereira

01The opportunity

  • A network with no central view

    Each clinic ran its operation its own way. To know how the network was doing, the manager had to ask each unit for figures and put them together by hand, always days late.

  • Team, patients and processes in different places

    Patient records on paper, holidays and rotas on loose sheets, procedures in scattered documents, paid leads lost with no explanation. Every new system meant another login.

  • Scaling the franchise without repeating mistakes

    Opening a new unit meant reinventing processes. The network needed a single foundation that any franchisee could adopt from day one, without changing the certified invoicing software.

02The solution

  1. 01

    Franchise manager dashboard.

    Occupancy, sessions, billing, new patients, lead conversion and retention for every unit in real time, with each clinic compared with the network average.

  2. 02

    A login for every practitioner.

    Profiles for central management, clinic manager and staff. Every session is recorded, replacing the paper records.

  3. 03

    Points and rewards system.

    Sessions, assessments, referrals and targets earn points for practitioners, with tiers visible on the dashboard. Patients earn points they can exchange for services.

  4. 04

    A lead funnel with no leaks.

    Paid leads go into the CRM, which records the reason for each loss in one or two clicks. Lost leads go into reactivation journeys.

  5. 05

    Team and operations management.

    Rotas, holidays under Portuguese law, certification alerts, stock forecasting, statements for ADSE and insurers, and a checklist for opening new units.

  6. 06

    AI assistant for the manager.

    It answers in natural language from the network's data and its 102 internal procedures, and prepares a weekly summary with alerts and recommendations.

  7. 07

    Connected to what already works.

    Sport Studio remains the certified invoicing system. The Myo Hub talks to it through the API and by webhook, with no duplicated work.

03How we implemented it

Through MEDIR, as in every project. It's the same screen the client follows in the portal, phase by phase.

  1. M Map

    Completed

  2. E Estimate

    Completed

  3. D Decide

    Completed

  4. I Implement

    In sprints · since Jul 2026

  5. R Review

    In progress

  1. Map

    How each clinic was run: figures requested by hand, paper records, rotas on loose sheets and scattered procedures.

  2. Estimate

    Days of delay to know how the network was doing, and paid leads lost with no explanation.

  3. Decide

    A single foundation for every unit, without changing the certified invoicing software.

  4. Implement

    Myo Hub in production, delivered in sprints and connected to Sport Studio.

    • Real-time franchise manager dashboardin sprints
    • A login for every practitioner, with each session recordedin sprints
    • Points and rewards for practitioners and patientsin sprints
    • Lead funnel with the reason for each lossin sprints
    • AI assistant over the data and the 102 proceduresin sprints

  5. ReviewCurrent phase

    Each new unit starts with the same processes and indicators, on the way to fifty clinics.

04The impact

The franchise manager now sees the whole network on one screen, in real time, and asks the operation questions instead of asking for reports.

Each practitioner works with a single login, with sessions recorded, points earned and targets visible. Team motivation now rests on data, not perceptions.

Each new unit starts with the same processes, the same training and the same indicators. The network is ready to grow from six to fifty clinics without losing control of the operation.

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Let's build something real.

No more pilot projects that never reach production. We start with the Operations Map: two weeks, fixed price, to find out where hours, money and clients are being lost. Then we build, integrate and stay alongside the team.

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